Gift cards are one of the fastest ways to inject cash into your business while building customer loyalty—but most agencies and service providers leave money on the table because they don't know how to sell them effectively.
GoHighLevel's native Gift Card system solves this. You can create fully branded digital gift cards, sell them instantly, track redemptions, and manage inventory all from one platform. No third-party apps. No payment gateway headaches. Pure revenue growth.
In this guide, I'll walk you through the exact process to create, sell, and manage gift cards in GoHighLevel—plus the hidden gotchas that cost most users 45+ minutes of troubleshooting. Ready to unlock this revenue stream? Get a free 30-day trial (double the standard trial) and start selling gift cards today.
How Gift Cards Work in GoHighLevel
GoHighLevel's Gift Card system is built directly into the payments ecosystem, which means it integrates seamlessly with your Stripe account, automation workflows, and customer pipelines.
Here's what you can do:
- Create branded digital gift cards with custom artwork, logos, and messaging
- Sell multiple denominations at different price points ($25, $50, $100, etc.)
- Set redemption rules that control how customers use them (services, products, account credits)
- Track inventory across all denominations and know exactly how many are active
- Automate delivery via email, SMS, or manual send within the platform
- Monitor redemptions in real-time and see which gift cards have been used
Unlike third-party gift card apps, everything stays inside GoHighLevel—no API conflicts, no syncing delays, no per-transaction fees beyond Stripe's standard processing.
💡 Pro Tip
Gift cards work best when positioned as both a customer acquisition tool (sell to new audiences) and a loyalty driver (reward repeat clients). Use them to convert seasonal demand into predictable revenue.
Step 1: Create a Gift Card Product
First, navigate to your Payments section in GoHighLevel and find the Products tab. Click + New Product and select Gift Card from the product type dropdown.
You'll be prompted to enter:
- Product Name: Something like "Holiday Gift Card" or "Service Credit Card"
- Description: Keep it short and compelling—explain what the recipient can use it for
- SKU (optional): A unique identifier for your inventory system
Once you save the base product, you'll unlock the denomination settings and branding options in the next section. Don't rush here—clarity matters because this info shows on receipts and delivery emails.
Step 2: Configure Denominations & Branding
This is where the magic happens. After creating your product, click into it and find the Denominations section.
Add each denomination separately:
- Click + Add Denomination
- Set the dollar amount (e.g., $25, $50, $100)
- Set the price the customer pays (this can be the same or higher if you want margin)
- Set inventory limits (optional—useful if you want to control supply)
- Save each one before moving to the next
Now for branding—this is crucial for conversions. In the Branding tab, upload:
- Gift Card Image/Template: A high-quality branded design (ideally 1200x600px)
- Logo: Your business logo (appears on the card)
- Message/Tagline: Optional greeting text that displays on delivery
The image you upload becomes what the customer sees when they receive their digital gift card. Make it professional, on-brand, and visually appealing.
This is built into GoHighLevel. Try it free for 30 days →
Step 3: Sell Gift Cards & Track Orders
There are three main ways to sell gift cards in GoHighLevel:
1. Add to Checkout Page
Include the gift card product on any checkout page or funnel. It appears like any other product—customers select denomination, add to cart, and pay.
2. Sell via Pipeline & Automation
Create a pipeline stage for gift card purchases. Use automations to trigger email confirmations, delivery instructions, or upsell sequences when someone buys.
3. Manual Send (No Payment Required)
Send gift cards directly to contacts without requiring payment. This is perfect for loyalty rewards, employee bonuses, or promotional giveaways. Navigate to the contact, click Send Gift Card, and choose the denomination and delivery method.
Tracking Orders
All gift card sales appear in your Orders section under Payments. You'll see:
- Order date and customer name
- Gift card denomination and amount paid
- Redemption status (pending, redeemed, expired)
- Unique gift card code for each purchase
This data feeds directly into your revenue reports, so you can measure gift card performance against other products.
💡 Pro Tip
The hidden gotcha: If you set inventory limits on denominations, track them manually or via CRM notes. GoHighLevel doesn't auto-pause sales when inventory hits zero—you have to monitor it. Set a reminder to check inventory weekly if you're running promotions.
Step 4: Send & Redeem Gift Cards
Delivery Options
When a customer purchases a gift card, you choose how it gets delivered:
- Instant Email: The gift card arrives in the customer's inbox immediately with a unique redemption code
- SMS: Send the code via text message
- Manual Send: You control when and how it's delivered (useful for physical card printing or delayed delivery)
Each delivery method includes the gift card image, the unique code, and redemption instructions.
How Customers Redeem
Recipients can redeem gift cards in two ways:
Option 1 – Direct Checkout
If you've set up your checkout to accept gift cards as payment, customers enter their code at checkout and the balance applies to their purchase.
Option 2 – Account Credit
The gift card amount can be added as account credit if you're running a membership, subscription, or retainer model. Customers claim their code and the credit appears in their account.
All redemptions are tracked automatically—you'll see which codes have been used, the date, and the remaining balance (if partial redemptions are enabled).
Best Practices to Maximize Gift Card Revenue
1. Price for Margin
Don't sell gift cards at face value. If you're offering a $100 card, sell it for $110–$120. This creates instant profit without discounting your actual services.
2. Create Urgency with Expiration Dates
Set a redemption deadline (30–90 days). Expired cards can be redeemed for store credit, turning lost revenue into another touchpoint.
3. Bundle Gift Cards in Campaigns
Offer discounted gift card bundles ($50 + $50 for $95) to drive higher initial transaction values.
4. Promote at Peak Seasons
Launch gift card campaigns 60 days before holidays. Use email sequences, SMS, and landing pages to drive awareness.
5. Use Automations to Drive Redemption
Set up workflows that email customers 14 days before expiration, reminding them to use their balance. This reduces abandoned credits and increases actual service/product sales.
6. Offer Referral Incentives
Incentivize existing customers to gift cards to friends. Example: "Buy a $100 gift card, get $20 credit for your next purchase."
7. Segment by Customer Type
Create different gift card designs or denominations for B2B vs. B2C. Corporate buyers may want higher denominations; individual customers might prefer $25–$50 options.
Combining these tactics typically generates 15–30% incremental revenue within the first quarter of launch.
Frequently Asked Questions
Can I set an expiration date on gift cards?
Yes. You can configure expiration dates at the product level or set them manually per order. Once expired, you can decide whether to allow redemption for account credit or honor them as goodwill. This is configurable in your redemption settings.
What happens if a customer loses their gift card code?
You can resend the code from your Orders section in Payments. Look up the customer's order, click "Resend Gift Card," and choose email or SMS. The code is tied to their contact record, so you can always retrieve it.
Can I sell gift cards across multiple business locations or brands?
Yes. Create a separate gift card product for each brand or location, each with unique branding and denominations. They'll all track separately in your Orders section, making it easy to analyze performance by brand.
Do gift card sales count toward my monthly revenue in GoHighLevel?
Yes. All gift card orders are processed through Stripe and appear in your revenue reports. They're treated like any other paid product, so you can see gift card contribution to your overall business performance.
Can customers use partial gift card balances?
Yes, if you enable partial redemptions in your product settings. A customer with a $100 card can use $40 now and $60 later. The system tracks remaining balances automatically.